Pitching Your Romance Novel
I’m heading to Seattle next weekend for the Emerald City Writer’s Conference, and I’m going to be helping some authors prepare their pitches for agent/editor meetings. Because I’ve pitched more time than I care to remember, and managed to screw up many of those pitches, I thought I’d give some suggestions. Of course, nothing qualifies you to give advice like screwing things up!
Suggestion 1: Be prepared in case you have to cut it short. I remember one of my first pitches and it was a complete disaster — I had a beautifully scripted pitch that went through the hero and heroine’s goal, motivation, and conflict, and then proceeded to give the plot, major turning points, and of course the resolution. It was a gorgeous pitch, but about two sentences in, the editor stopped me, and said, “Just tell me what your book is about.” Glances at watch. “The short version.”
GAH! I panicked. I had no idea how to summarize my prose. Now, I come prepared with a short version. My short pitch is the 6-8 sentence version of the pitch. Must include h/h (who they are, what they want, what stops them from getting it), romantic conflict, and resolution, all tied up with a neat little bow. Here’s my latest book, in pitch form:
“Kaia is an astonishingly beautiful faerie [WHO SHE IS], who must get suspicious, jaded Garrett Jameson to fall in love with her or she will lose her soul to a vengeful faerie queen, [WHAT SHE WANTS] but she’s been transformed into a penniless, average-looking human with no idea how to live in the human world. [WHAT'S STOPPING HER FROM GETTING IT]”
“Garrett is a real estate tycoon who hasn’t trusted women since his drug-addicted teen mother left him on the doorstep of his harsh, unloving grandmother. [WHO HE IS.] He wants to protect his friends and himself from the pain of loving and trusting — [WHAT HE WANTS] but he can’t seems to keep himself away from the mysterious, secretive Kaia. [WHY HE CAN'T HAVE IT.]”
Then, romantic conflict: “When Kaia charms her way into a job at his best friend’s flower shop, Garrett resolves to keep a close eye on her. He knows she’s hiding something about her past, and he’s determined to discover what it is. But in close quarters, the attraction between them cannot be denied.” [WHAT CIRCUMSTANCES THROW THEM TOGETHER, AND WHAT KEEPS THEM APART.]
“Through her journey to becoming a human, Kaia learns how to love and forgive. Ultimately, Kaia helps Garrett regain his own humanity, and their love heals both of their hearts.” [RESOLUTION]
So, very light on the plot, big on concept and happily ever after.
Suggestion 2: Have a comparable. I learned this one the hard way as well. Imagine this: you finish pitching your book and the editor says, “So, is this like Susan Wiggs?” You panic, because you’ve NEVER READ Wiggs. What to do? Obviously, you can’t read everything. But you should be prepared to say, “Actually, it’s more like Victoria Dahl. With faeries.”
Or whatever.
Find a comparable in the market. You can distinguish your book from the comparable, but you should be able to point to one or two. Editors and agents have to use comparables all the time, especially when pitching YOUR book to their bosses. (Isn’t it nice to know you aren’t the only one suffering through this?) They need to know how they would position your book in the market, who they have on their list that might be similar, what kind of sales those books have had, etc.
Here is NOT the time for “Oh, my book is like Twilight.” Or Harry Potter. And please don’t say Nora Roberts. You are looking for an author with a voice and style somewhat similar to yours, but even if you write EXACTLY LIKE NORA, you risk sounding ridiculous if you compare yourself to her.
Also, you need to do a little research. If at all possible, figure out what the editor/agent is acquiring, and what they don’t like. If they have decided never to acquire chick-lit ever again, then for goodness sake don’t compare yourself to Sophie Kinsella. (Ahem. Note to self: never do that again.)
Suggestion 3: Have a backup. What if you get into your pitch, give your first two sentences, and the agent interrupts you to say, “You know, I just acquired a vampire-flowershop-faerie-zombie love story. I’m afraid I’m not interested in that. Do you have anything else?”
Of course you do! When you finished writing the last book, you immediately started a new one, right?
Right?
So even if it isn’t complete (and be honest if it isn’t), be prepared to pitch the concept!
Hope this is helpful! Good luck everyone!






